How do start-ups manage to put their ideas into practice, directly at festivals and major events?

Moderator Tom van Wijk (Innofest) leads a discussion with Jule Kauert (Loft Concerts GmbH), Marcus ten Zijthoff (Zwarte Cross, NL), and Miriam Schmitt (Superbloom & Lollapalooza Berlin / Freelance) about how young companies in the Netherlands and Germany are successfully testing and establishing their innovations in the live industry.

The conversation focuses on prototyping, pilot projects, and the key factors that enable the leap from idea to implementation. Together, they explore similarities, differences, and inspiring best practices within both start-up ecosystems.

Moderator: Tom van Wijk (Innofest)

Speaker: Jule Kauert (Loft Concerts GmbH), Marcus ten Zijthoff (Zwarte Cross, NL), Miriam Schmitt (Superbloom & Lollapalooza Berlin / Freelance)