Two dynamic global cities, two distinct approaches to festival culture, yet a shared vision: transforming urban spaces into vibrant cultural and economic hubs through innovative festival strategies.

Dubai and Berlin have become international beacons for event-driven tourism and cultural experience but how do these two metropolises shape their festival ecosystems differently, and what can they learn from one another?

In this dynamic Firechat, we explore the future of festivals through the strategic lenses of Dubai’s Department of Economy and Tourism and Berlin’s economic development and innovation landscape. Together, our speakers will discuss how festivals drive tourism growth, create economic resilience, foster international partnerships, and position their cities as premier global destinations.

Moderation: Stine Nehrmann

Speaker:

Suhaila Ghubash (Dubai Economy and Tourism Department)

Manuel Wrobel (visitBerlin Berlin Convention Office)