In this panel, we take a look behind the scenes at the challenges and opportunities when it comes to realizing festival editions on different continents. The question of whether it is worth expanding a festival to another country often takes center stage. Cultural differences, local preferences and logistical challenges play a decisive role here. Our panel’s expertise will shed light on the strategies and considerations necessary to successfully present the cultural richness and diversity of a festival in a new context. Despite the many challenges, international festival editions offer the opportunity to tap into new target groups, promote cultural exchange and strengthen the brand globally. Be inspired by the inspiring stories of the Summerbreeze Festival in Brazil, the visionary Tomorrow Festival and the vibrant Middlebeast. Experience storytelling on different continents and discover how festivals can successfully build cultural bridges between different countries.

Speakers:

Moderation: Patrick Erhardt (Goodlive GmbH / Lollapalooza Berlin)

Alex Härtel (SUMMER BREEZE Open Air)

Nada Alhelabi (MDLBEAST)

Bernd Breiter (World Club Dome GmbH)