The Balkans have emerged as a vibrant hub for music and arts festivals, attracting international attention and redefining the region’s image. Known for their rich cultural heritage and exciting festival scene, Balkan countries now host some of Europe’s most celebrated events, where tradition meets innovation. This panel will bring together cultural leaders, festival organizers, and global partners to discuss the dynamic festival landscape across the Balkans and its potential as a blooming market for the festival industry. With a growing number of events and increasing international interest, the region offers significant opportunities for collaboration, investment, and growth. Join us to explore the Balkan festival scene—a thriving cultural movement that highlights the region’s safety, diversity, and forward-looking potential. Discover how Balkan festivals are enriching the European cultural calendar and shaping a bright future for global audiences and industry stakeholders alike.

Moderation: Ruth Koleva (Sofia Live Festival)

Jaksa Boric (KUPOLE)

Codruța Vulcu (ARTmania Events SRL)

Ivan Petrovic (EXIT Festival)